It is important to know what the recipients who use your products think. It's worth knowing even if you think they're wrong. Knowing their opinions, you can react appropriately and develop your brand better.
Brand monitoring allows you to better understand people's attitudes towards your company and brand
Brand monitoring can help you maintain a good reputation and deal with problems and crises before they get out of control and it's too late.
It's also important to monitor feedback that can help you identify needed improvements to your product or service.
Try to participate in discussions about your brand. When you don't respond to online questions or criticism, you give the impression that your brand is unavailable or not listening to feedback.
By monitoring mentions of your company and brand, you can see who is creating content about your brand and thus identify influencers with whom you can establish cooperation.
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